Users Of Facebook In World
Users Of Facebook In World
This year, 169.5 million people in the US-- or majority of the population-- will certainly use Facebook, a 0.9% increase from 2017, according to our quotes.
By the end of the forecasting duration (2022 ), we anticipate Facebook's user base to expand to 176.3 million. That's thanks, in large component, to older demographics.
How Old Are Facebook Users?
While younger users are leaving Facebook at an even faster pace than we previously expected, older age groups are accessing the social system much more-- particularly the 55-to-64 and also 65-plus age groups.
" Each of those age will include about 1 million new customers in 2018, which is meaningful thinking about Facebook's individual base all at once will certainly raise by just 1.6 million," said eMarketer elderly projecting expert Chris Bendtsen. "What this means is that Facebook is adding extra new older users than it's shedding younger ones."
On the whole, Facebook's use among 55- to 64-year-olds will enhance by 4.9% in 2018. As well as usage amongst those 65 as well as older is expected to boost by 6.0%.
On the other hand, Facebook's use amongst those 11 and also more youthful will decrease 9.3%, while those in the 12-to-17 age group and also those in the 18-to-24 age group will decrease by 5.6% as well as 4.5%, specifically.
Teens may be shifting from Facebook, but it's still the No. 1 social media network among millennials, Gen Xers as well as boomers.
As a matter of fact, infant boomers favor Facebook over other social apps, like Pinterest, Instagram and specifically Snapchat. This year, we anticipate 31.9 million people in that associate to utilize Facebook.
" Facebook is still carrying out well in these older age groups," said eMarketer principal expert Debra Aho Williamson. "It holds true that Instagram is gaining strength amongst those 35 and older, however Facebook stays their platform of choice."
" It's where their family and friends are, as well as its attributes are familiar and also secure," she included. "Despite Facebook's commonly promoted problems with data personal privacy, hacking and also phony information, a lot of individuals in these age are still using it."