How Many People Have Facebook Accounts
How Many People Have Facebook Accounts
This year, 169.5 million people in the United States-- or more than half of the population-- will utilize Facebook, a 0.9% rise from 2017, according to our price quotes.
By the end of the projecting duration (2022 ), we expect Facebook's individual base to grow to 176.3 million. That's thanks, in large component, to older demographics.
How Old Are Facebook Users?
While more youthful customers are leaving Facebook at an also faster speed than we previously anticipated, older age are accessing the social system much more-- specifically the 55-to-64 and 65-plus age.
" Each of those age groups will include roughly 1 million new individuals in 2018, which is significant taking into consideration Facebook's individual base in its entirety will certainly boost by only 1.6 million," claimed eMarketer senior forecasting analyst Chris Bendtsen. "What this implies is that Facebook is including a lot more brand-new older users than it's shedding younger ones."
On the whole, Facebook's use amongst 55- to 64-year-olds will certainly boost by 4.9% in 2018. And also use amongst those 65 as well as older is anticipated to increase by 6.0%.
Meanwhile, Facebook's usage amongst those 11 as well as more youthful will certainly decrease 9.3%, while those in the 12-to-17 age group and those in the 18-to-24 age group will decrease by 5.6% and 4.5%, specifically.
Teenagers might be shifting from Facebook, but it's still the No. 1 social media network amongst millennials, Gen Xers and boomers.
As a matter of fact, infant boomers favor Facebook over other social apps, like Pinterest, Instagram and particularly Snapchat. This year, we anticipate 31.9 million individuals in that accomplice to utilize Facebook.
" Facebook is still executing well in these older age," stated eMarketer primary expert Debra Aho Williamson. "It's true that Instagram is gaining strength among those 35 and older, however Facebook remains their platform of selection."
" It's where their loved ones are, and also its features know and risk-free," she added. "In spite of Facebook's commonly publicized troubles with data privacy, hacking and phony information, the majority of users in these age groups are still utilizing it."