How Many People are On Facebook
How Many People Are On Facebook
This year, 169.5 million individuals in the United States-- or majority of the populace-- will certainly make use of Facebook, a 0.9% rise from 2017, according to our price quotes.
By the end of the forecasting duration (2022 ), we anticipate Facebook's user base to expand to 176.3 million. That's many thanks, in large part, to older demographics.
How Old Are Facebook Users?
While younger users are leaving Facebook at an also quicker pace than we previously expected, older age groups are accessing the social system much more-- especially the 55-to-64 and also 65-plus age.
" Each of those age will certainly include roughly 1 million new customers in 2018, which is significant thinking about Facebook's customer base overall will enhance by only 1.6 million," stated eMarketer senior forecasting analyst Chris Bendtsen. "What this implies is that Facebook is adding extra brand-new older individuals than it's shedding more youthful ones."
On the whole, Facebook's use among 55- to 64-year-olds will certainly raise by 4.9% in 2018. And usage among those 65 and older is anticipated to enhance by 6.0%.
At the same time, Facebook's usage among those 11 as well as younger will certainly decline 9.3%, while those in the 12-to-17 age group and those in the 18-to-24 age group will certainly decrease by 5.6% and also 4.5%, respectively.
Teens may be changing from Facebook, however it's still the No. 1 social media network among millennials, Gen Xers as well as boomers.
In fact, baby boomers favor Facebook over other social apps, like Pinterest, Instagram and especially Snapchat. This year, we expect 31.9 million people in that accomplice to utilize Facebook.
" Facebook is still performing well in these older age groups," claimed eMarketer principal expert Debra Aho Williamson. "It's true that Instagram is gaining strength among those 35 and older, but Facebook stays their platform of choice."
" It's where their friends and family are, as well as its features recognize and also secure," she added. "Despite Facebook's extensively publicized issues with information personal privacy, hacking as well as fake information, most customers in these age are still utilizing it."