How Many Users On Facebook
How Many Users On Facebook
This year, 169.5 million people in the United States-- or more than half of the populace-- will certainly utilize Facebook, a 0.9% boost from 2017, according to our quotes.
By the end of the projecting duration (2022 ), we anticipate Facebook's user base to grow to 176.3 million. That's thanks, in big part, to older demographics.
How Old Are Facebook Users?
While more youthful users are leaving Facebook at an also faster speed than we formerly anticipated, older age are accessing the social system much more-- specifically the 55-to-64 and 65-plus age.
" Each of those age will add about 1 million brand-new customers in 2018, which is purposeful thinking about Facebook's individual base all at once will certainly enhance by only 1.6 million," said eMarketer senior projecting expert Chris Bendtsen. "What this suggests is that Facebook is including more new older customers than it's losing younger ones."
On the whole, Facebook's use among 55- to 64-year-olds will raise by 4.9% in 2018. As well as use among those 65 and also older is expected to boost by 6.0%.
Meanwhile, Facebook's use amongst those 11 and also more youthful will decrease 9.3%, while those in the 12-to-17 age and those in the 18-to-24 age group will decrease by 5.6% and 4.5%, specifically.
Teens may be changing from Facebook, yet it's still the No. 1 social media network amongst millennials, Gen Xers and also boomers.
As a matter of fact, child boomers prefer Facebook over various other social apps, like Pinterest, Instagram and specifically Snapchat. This year, we expect 31.9 million people because accomplice to use Facebook.
" Facebook is still carrying out well in these older age groups," stated eMarketer primary expert Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 and older, yet Facebook stays their system of selection."
" It's where their family and friends are, and also its functions are familiar and also safe," she included. "Regardless of Facebook's widely promoted issues with data personal privacy, hacking and fake news, many customers in these age groups are still using it."