Facebook User Count
Facebook User Count
This year, 169.5 million individuals in the US-- or more than half of the populace-- will utilize Facebook, a 0.9% rise from 2017, according to our price quotes.
By the end of the forecasting period (2022 ), we expect Facebook's individual base to expand to 176.3 million. That's thanks, in huge part, to older demographics.
How Old Are Facebook Users?
While younger individuals are leaving Facebook at an even much faster pace than we formerly expected, older age are accessing the social platform much more-- specifically the 55-to-64 and also 65-plus age groups.
" Each of those age groups will certainly add about 1 million brand-new customers in 2018, which is meaningful thinking about Facebook's individual base all at once will raise by only 1.6 million," stated eMarketer senior forecasting expert Chris Bendtsen. "What this indicates is that Facebook is adding a lot more brand-new older users than it's losing younger ones."
Overall, Facebook's use amongst 55- to 64-year-olds will enhance by 4.9% in 2018. And also use amongst those 65 as well as older is expected to raise by 6.0%.
At the same time, Facebook's use among those 11 and younger will certainly decrease 9.3%, while those in the 12-to-17 age group and also those in the 18-to-24 age will certainly decrease by 5.6% and also 4.5%, specifically.
Teenagers may be shifting from Facebook, but it's still the No. 1 social network among millennials, Gen Xers and also boomers.
In fact, child boomers favor Facebook over other social applications, like Pinterest, Instagram and especially Snapchat. This year, we anticipate 31.9 million people because accomplice to use Facebook.
" Facebook is still carrying out well in these older age groups," stated eMarketer principal analyst Debra Aho Williamson. "It holds true that Instagram is gaining strength amongst those 35 and also older, yet Facebook remains their platform of selection."
" It's where their family and friends are, as well as its attributes know and also secure," she added. "Despite Facebook's widely promoted troubles with data personal privacy, hacking as well as phony information, many users in these age groups are still utilizing it."