How Many Users are On Facebook
How Many Users Are On Facebook
This year, 169.5 million individuals in the United States-- or over half of the populace-- will use Facebook, a 0.9% boost from 2017, according to our estimates.
By the end of the forecasting period (2022 ), we expect Facebook's customer base to expand to 176.3 million. That's thanks, in large component, to older demographics.
How Old Are Facebook Users?
While younger users are leaving Facebook at an even quicker pace than we previously expected, older age are accessing the social platform extra-- especially the 55-to-64 as well as 65-plus age groups.
" Each of those age groups will include roughly 1 million brand-new users in 2018, which is purposeful taking into consideration Facebook's customer base as a whole will enhance by only 1.6 million," stated eMarketer senior projecting expert Chris Bendtsen. "What this implies is that Facebook is including extra brand-new older customers than it's losing more youthful ones."
Overall, Facebook's usage amongst 55- to 64-year-olds will boost by 4.9% in 2018. And usage among those 65 and older is anticipated to increase by 6.0%.
Meanwhile, Facebook's usage among those 11 as well as younger will decrease 9.3%, while those in the 12-to-17 age as well as those in the 18-to-24 age group will certainly decrease by 5.6% as well as 4.5%, respectively.
Teens might be shifting from Facebook, but it's still the No. 1 social network amongst millennials, Gen Xers and also boomers.
In fact, child boomers prefer Facebook over other social applications, like Pinterest, Instagram and also particularly Snapchat. This year, we anticipate 31.9 million individuals because mate to use Facebook.
" Facebook is still carrying out well in these older age groups," said eMarketer major analyst Debra Aho Williamson. "It holds true that Instagram is gaining strength among those 35 as well as older, yet Facebook stays their system of choice."
" It's where their loved ones are, and also its features are familiar and risk-free," she included. "In spite of Facebook's extensively promoted problems with information personal privacy, hacking as well as phony news, a lot of users in these age groups are still utilizing it."