Facebook total Users
Facebook Total Users
This year, 169.5 million individuals in the United States-- or more than half of the population-- will use Facebook, a 0.9% increase from 2017, according to our price quotes.
By the end of the projecting period (2022 ), we expect Facebook's individual base to grow to 176.3 million. That's thanks, in huge part, to older demographics.
How Old Are Facebook Users?
While younger customers are leaving Facebook at an even quicker pace than we previously expected, older age groups are accessing the social platform much more-- particularly the 55-to-64 as well as 65-plus age.
" Each of those age will certainly add approximately 1 million new individuals in 2018, which is meaningful thinking about Facebook's individual base all at once will enhance by just 1.6 million," stated eMarketer senior forecasting expert Chris Bendtsen. "What this indicates is that Facebook is including a lot more new older users than it's losing more youthful ones."
In general, Facebook's use among 55- to 64-year-olds will raise by 4.9% in 2018. And also usage among those 65 and also older is expected to raise by 6.0%.
At the same time, Facebook's usage amongst those 11 and more youthful will certainly decrease 9.3%, while those in the 12-to-17 age group as well as those in the 18-to-24 age group will certainly decrease by 5.6% and 4.5%, respectively.
Teens might be changing from Facebook, but it's still the No. 1 social media amongst millennials, Gen Xers as well as boomers.
As a matter of fact, child boomers favor Facebook over various other social applications, like Pinterest, Instagram as well as specifically Snapchat. This year, we expect 31.9 million individuals because mate to utilize Facebook.
" Facebook is still doing well in these older age," said eMarketer major analyst Debra Aho Williamson. "It's true that Instagram is gaining strength among those 35 as well as older, but Facebook remains their platform of selection."
" It's where their loved ones are, as well as its features recognize and also safe," she included. "Despite Facebook's extensively publicized troubles with information personal privacy, hacking and also fake information, a lot of individuals in these age are still using it."