How Many Members Does Facebook Have today
How Many Members Does Facebook Have Today
This year, 169.5 million people in the US-- or over half of the population-- will use Facebook, a 0.9% rise from 2017, according to our estimates.
By the end of the forecasting duration (2022 ), we anticipate Facebook's customer base to expand to 176.3 million. That's thanks, in large part, to older demographics.
How Old Are Facebook Users?
While more youthful customers are leaving Facebook at an also faster speed than we previously expected, older age groups are accessing the social system much more-- specifically the 55-to-64 and also 65-plus age.
" Each of those age groups will include roughly 1 million new customers in 2018, which is purposeful taking into consideration Facebook's user base overall will enhance by just 1.6 million," said eMarketer senior forecasting analyst Chris Bendtsen. "What this implies is that Facebook is including extra brand-new older customers than it's shedding younger ones."
On the whole, Facebook's usage among 55- to 64-year-olds will boost by 4.9% in 2018. As well as use among those 65 as well as older is anticipated to boost by 6.0%.
On the other hand, Facebook's use amongst those 11 and also younger will certainly decrease 9.3%, while those in the 12-to-17 age and those in the 18-to-24 age group will certainly decrease by 5.6% as well as 4.5%, specifically.
Teenagers may be changing from Facebook, but it's still the No. 1 social network among millennials, Gen Xers and also boomers.
As a matter of fact, baby boomers prefer Facebook over other social apps, like Pinterest, Instagram and also especially Snapchat. This year, we anticipate 31.9 million people because associate to use Facebook.
" Facebook is still doing well in these older age," said eMarketer major expert Debra Aho Williamson. "It holds true that Instagram is gaining strength among those 35 as well as older, yet Facebook stays their system of choice."
" It's where their friends and family are, as well as its functions recognize and also risk-free," she included. "In spite of Facebook's widely promoted troubles with information privacy, hacking as well as fake news, many customers in these age groups are still utilizing it."