Amount Of Facebook Users
Amount Of Facebook Users
This year, 169.5 million people in the US-- or more than half of the population-- will certainly make use of Facebook, a 0.9% increase from 2017, according to our price quotes.
By the end of the forecasting period (2022 ), we anticipate Facebook's user base to grow to 176.3 million. That's thanks, in large part, to older demographics.
How Old Are Facebook Users?
While more youthful customers are leaving Facebook at an also quicker rate than we previously anticipated, older age are accessing the social system much more-- specifically the 55-to-64 and also 65-plus age groups.
" Each of those age will add roughly 1 million brand-new individuals in 2018, which is significant considering Facebook's user base in its entirety will certainly increase by only 1.6 million," claimed eMarketer senior forecasting analyst Chris Bendtsen. "What this means is that Facebook is including extra new older individuals than it's losing more youthful ones."
In general, Facebook's usage amongst 55- to 64-year-olds will boost by 4.9% in 2018. And also use amongst those 65 and also older is expected to enhance by 6.0%.
Meanwhile, Facebook's use amongst those 11 and also more youthful will certainly decline 9.3%, while those in the 12-to-17 age group and those in the 18-to-24 age will certainly decrease by 5.6% and also 4.5%, specifically.
Teens may be changing from Facebook, yet it's still the No. 1 social network amongst millennials, Gen Xers and also boomers.
As a matter of fact, child boomers prefer Facebook over other social applications, like Pinterest, Instagram and also especially Snapchat. This year, we anticipate 31.9 million people in that associate to use Facebook.
" Facebook is still executing well in these older age," stated eMarketer primary analyst Debra Aho Williamson. "It holds true that Instagram is gaining strength among those 35 and also older, but Facebook stays their platform of selection."
" It's where their loved ones are, as well as its functions are familiar and risk-free," she added. "In spite of Facebook's commonly publicized troubles with data personal privacy, hacking and also fake information, most customers in these age are still using it."