Facebook How Many Users
Facebook How Many Users
This year, 169.5 million individuals in the United States-- or majority of the populace-- will utilize Facebook, a 0.9% rise from 2017, according to our estimates.
By the end of the forecasting duration (2022 ), we expect Facebook's customer base to grow to 176.3 million. That's thanks, in big part, to older demographics.
How Old Are Facebook Users?
While more youthful customers are leaving Facebook at an also faster speed than we previously expected, older age groups are accessing the social platform a lot more-- especially the 55-to-64 as well as 65-plus age.
" Each of those age groups will certainly include roughly 1 million new customers in 2018, which is significant thinking about Facebook's user base overall will certainly enhance by just 1.6 million," claimed eMarketer elderly forecasting expert Chris Bendtsen. "What this implies is that Facebook is including extra new older users than it's shedding younger ones."
In general, Facebook's usage amongst 55- to 64-year-olds will certainly increase by 4.9% in 2018. And also use amongst those 65 as well as older is expected to enhance by 6.0%.
At the same time, Facebook's usage amongst those 11 and also more youthful will certainly decline 9.3%, while those in the 12-to-17 age as well as those in the 18-to-24 age group will certainly decrease by 5.6% as well as 4.5%, specifically.
Teens might be moving from Facebook, but it's still the No. 1 social media among millennials, Gen Xers and also boomers.
As a matter of fact, child boomers prefer Facebook over various other social apps, like Pinterest, Instagram as well as especially Snapchat. This year, we anticipate 31.9 million individuals because associate to use Facebook.
" Facebook is still carrying out well in these older age," stated eMarketer primary expert Debra Aho Williamson. "It holds true that Instagram is gaining strength amongst those 35 and older, yet Facebook remains their platform of selection."
" It's where their loved ones are, and its attributes are familiar and secure," she included. "Despite Facebook's commonly promoted issues with data privacy, hacking and fake information, most users in these age groups are still using it."