Amount Of People Using Facebook

Amount Of People Using Facebook - Facebook stands for a continually evolving advertising and marketing system and communication channel especially offered the recent information insurance coverage and understandings. The following statistics highlight key relevant Facebook facts and also can inevitably assist you to navigate it better, The fourth quarter demographic upgrade was provided by Facebook on January 30, 2019. The information listed below consists of one of the most present information provided directly by Facebook in their reports to Wall Street. We will remain to keep you uploaded as soon as the details is updated directly from Facebook.

Amount Of People Using Facebook

This year, 169.5 million individuals in the United States-- or over half of the population-- will certainly use Facebook, a 0.9% rise from 2017, according to our estimates.

By the end of the projecting duration (2022 ), we expect Facebook's user base to expand to 176.3 million. That's thanks, in big part, to older demographics.

How Old Are Facebook Users?
While younger individuals are leaving Facebook at an also quicker pace than we previously expected, older age groups are accessing the social platform much more-- particularly the 55-to-64 and also 65-plus age groups.

" Each of those age groups will certainly add about 1 million brand-new customers in 2018, which is purposeful taking into consideration Facebook's customer base as a whole will certainly enhance by just 1.6 million," stated eMarketer senior projecting analyst Chris Bendtsen. "What this implies is that Facebook is adding extra brand-new older users than it's losing more youthful ones."

Overall, Facebook's use among 55- to 64-year-olds will certainly boost by 4.9% in 2018. And use amongst those 65 and older is expected to enhance by 6.0%.

At the same time, Facebook's usage among those 11 as well as younger will decline 9.3%, while those in the 12-to-17 age as well as those in the 18-to-24 age will certainly decrease by 5.6% and 4.5%, specifically.

Teens may be shifting from Facebook, yet it's still the No. 1 social media amongst millennials, Gen Xers and also boomers.

Actually, infant boomers favor Facebook over other social apps, like Pinterest, Instagram and especially Snapchat. This year, we expect 31.9 million individuals in that cohort to use Facebook.

" Facebook is still executing well in these older age groups," said eMarketer major analyst Debra Aho Williamson. "It's true that Instagram is gaining strength among those 35 and also older, however Facebook stays their platform of choice."

" It's where their friends and family are, and also its features know and risk-free," she included. "In spite of Facebook's extensively promoted problems with data privacy, hacking and also fake news, a lot of customers in these age are still using it."