Total Facebook Users
Total Facebook Users
This year, 169.5 million people in the United States-- or majority of the population-- will make use of Facebook, a 0.9% boost from 2017, according to our price quotes.
By the end of the forecasting duration (2022 ), we expect Facebook's customer base to grow to 176.3 million. That's thanks, in huge part, to older demographics.
How Old Are Facebook Users?
While younger individuals are leaving Facebook at an even faster rate than we formerly expected, older age are accessing the social system much more-- particularly the 55-to-64 and 65-plus age.
" Each of those age groups will include roughly 1 million new individuals in 2018, which is meaningful thinking about Facebook's user base all at once will certainly enhance by only 1.6 million," claimed eMarketer elderly forecasting expert Chris Bendtsen. "What this means is that Facebook is including much more brand-new older customers than it's shedding more youthful ones."
Generally, Facebook's usage amongst 55- to 64-year-olds will increase by 4.9% in 2018. As well as usage amongst those 65 and also older is anticipated to increase by 6.0%.
At the same time, Facebook's use amongst those 11 and younger will decline 9.3%, while those in the 12-to-17 age and those in the 18-to-24 age will certainly decrease by 5.6% and also 4.5%, respectively.
Teenagers may be shifting from Facebook, but it's still the No. 1 social network amongst millennials, Gen Xers and also boomers.
In fact, infant boomers favor Facebook over other social applications, like Pinterest, Instagram and also especially Snapchat. This year, we anticipate 31.9 million people because friend to use Facebook.
" Facebook is still executing well in these older age groups," said eMarketer major expert Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 and also older, but Facebook stays their system of choice."
" It's where their friends and family are, as well as its attributes recognize and also risk-free," she included. "Despite Facebook's commonly publicized issues with data personal privacy, hacking and also fake information, many users in these age groups are still using it."