How Many People Use Facebook
How Many People Use Facebook
This year, 169.5 million individuals in the United States-- or over half of the population-- will utilize Facebook, a 0.9% increase from 2017, according to our quotes.
By the end of the forecasting duration (2022 ), we expect Facebook's user base to grow to 176.3 million. That's many thanks, in huge part, to older demographics.
How Old Are Facebook Users?
While younger customers are leaving Facebook at an also faster rate than we formerly expected, older age groups are accessing the social system extra-- specifically the 55-to-64 and also 65-plus age.
" Each of those age groups will add about 1 million brand-new customers in 2018, which is significant thinking about Facebook's individual base all at once will boost by only 1.6 million," claimed eMarketer senior forecasting expert Chris Bendtsen. "What this suggests is that Facebook is including more brand-new older customers than it's shedding more youthful ones."
On the whole, Facebook's usage amongst 55- to 64-year-olds will certainly boost by 4.9% in 2018. And also use among those 65 as well as older is anticipated to raise by 6.0%.
On the other hand, Facebook's usage amongst those 11 and also younger will decrease 9.3%, while those in the 12-to-17 age group and those in the 18-to-24 age will certainly decrease by 5.6% and 4.5%, specifically.
Teenagers might be shifting from Facebook, yet it's still the No. 1 social media amongst millennials, Gen Xers as well as boomers.
In fact, baby boomers prefer Facebook over other social applications, like Pinterest, Instagram and specifically Snapchat. This year, we expect 31.9 million individuals in that cohort to use Facebook.
" Facebook is still doing well in these older age groups," claimed eMarketer principal analyst Debra Aho Williamson. "It's true that Instagram is gaining strength among those 35 and older, however Facebook stays their system of selection."
" It's where their family and friends are, as well as its attributes know as well as risk-free," she added. "Regardless of Facebook's widely publicized problems with data privacy, hacking as well as fake news, the majority of customers in these age groups are still using it."