Users On Facebook
Users On Facebook
This year, 169.5 million people in the US-- or more than half of the population-- will make use of Facebook, a 0.9% boost from 2017, according to our estimates.
By the end of the projecting duration (2022 ), we expect Facebook's user base to grow to 176.3 million. That's thanks, in large part, to older demographics.
How Old Are Facebook Users?
While more youthful users are leaving Facebook at an also much faster speed than we previously expected, older age groups are accessing the social system a lot more-- particularly the 55-to-64 as well as 65-plus age groups.
" Each of those age groups will include roughly 1 million new individuals in 2018, which is purposeful considering Facebook's individual base in its entirety will certainly boost by only 1.6 million," said eMarketer elderly projecting expert Chris Bendtsen. "What this suggests is that Facebook is adding much more brand-new older customers than it's shedding more youthful ones."
On the whole, Facebook's usage among 55- to 64-year-olds will boost by 4.9% in 2018. And use amongst those 65 as well as older is anticipated to boost by 6.0%.
At the same time, Facebook's use among those 11 as well as younger will decrease 9.3%, while those in the 12-to-17 age and also those in the 18-to-24 age will decrease by 5.6% and 4.5%, specifically.
Teenagers may be shifting from Facebook, however it's still the No. 1 social media network among millennials, Gen Xers and also boomers.
In fact, child boomers favor Facebook over various other social applications, like Pinterest, Instagram and also especially Snapchat. This year, we expect 31.9 million individuals in that cohort to make use of Facebook.
" Facebook is still executing well in these older age," said eMarketer principal analyst Debra Aho Williamson. "It holds true that Instagram is gaining strength amongst those 35 and older, but Facebook stays their platform of selection."
" It's where their family and friends are, as well as its functions know as well as risk-free," she included. "Despite Facebook's extensively publicized issues with information privacy, hacking as well as fake news, the majority of users in these age are still utilizing it."