How Many Users In Facebook
How Many Users In Facebook
This year, 169.5 million individuals in the United States-- or majority of the populace-- will certainly utilize Facebook, a 0.9% boost from 2017, according to our price quotes.
By the end of the projecting period (2022 ), we anticipate Facebook's customer base to expand to 176.3 million. That's many thanks, in large component, to older demographics.
How Old Are Facebook Users?
While younger customers are leaving Facebook at an even faster pace than we previously anticipated, older age are accessing the social platform a lot more-- specifically the 55-to-64 as well as 65-plus age.
" Each of those age groups will certainly add about 1 million brand-new individuals in 2018, which is purposeful thinking about Facebook's customer base overall will enhance by just 1.6 million," said eMarketer elderly projecting expert Chris Bendtsen. "What this suggests is that Facebook is adding much more brand-new older customers than it's losing more youthful ones."
Generally, Facebook's usage among 55- to 64-year-olds will certainly enhance by 4.9% in 2018. And also usage among those 65 as well as older is expected to increase by 6.0%.
At the same time, Facebook's usage amongst those 11 as well as younger will decrease 9.3%, while those in the 12-to-17 age group and also those in the 18-to-24 age group will certainly decrease by 5.6% and also 4.5%, specifically.
Teenagers may be shifting from Facebook, yet it's still the No. 1 social media network amongst millennials, Gen Xers and also boomers.
As a matter of fact, child boomers prefer Facebook over various other social applications, like Pinterest, Instagram and particularly Snapchat. This year, we anticipate 31.9 million people in that friend to make use of Facebook.
" Facebook is still performing well in these older age groups," said eMarketer principal expert Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 as well as older, but Facebook remains their platform of selection."
" It's where their loved ones are, and also its features recognize as well as secure," she included. "In spite of Facebook's extensively publicized troubles with information personal privacy, hacking as well as phony news, a lot of customers in these age are still utilizing it."