How Many Accounts In Facebook
How Many Accounts In Facebook
This year, 169.5 million individuals in the US-- or majority of the population-- will certainly use Facebook, a 0.9% rise from 2017, according to our estimates.
By the end of the projecting period (2022 ), we anticipate Facebook's user base to expand to 176.3 million. That's thanks, in large component, to older demographics.
How Old Are Facebook Users?
While younger individuals are leaving Facebook at an also faster pace than we formerly anticipated, older age are accessing the social platform a lot more-- particularly the 55-to-64 as well as 65-plus age.
" Each of those age groups will certainly include roughly 1 million brand-new customers in 2018, which is meaningful thinking about Facebook's individual base overall will certainly boost by just 1.6 million," said eMarketer senior projecting analyst Chris Bendtsen. "What this means is that Facebook is including much more brand-new older individuals than it's losing more youthful ones."
Overall, Facebook's use amongst 55- to 64-year-olds will certainly enhance by 4.9% in 2018. And use among those 65 and also older is expected to boost by 6.0%.
On the other hand, Facebook's use among those 11 and more youthful will certainly decline 9.3%, while those in the 12-to-17 age group and those in the 18-to-24 age will certainly decrease by 5.6% and also 4.5%, specifically.
Teens might be shifting from Facebook, yet it's still the No. 1 social media amongst millennials, Gen Xers as well as boomers.
As a matter of fact, baby boomers prefer Facebook over various other social applications, like Pinterest, Instagram as well as specifically Snapchat. This year, we anticipate 31.9 million individuals in that friend to use Facebook.
" Facebook is still performing well in these older age groups," stated eMarketer principal expert Debra Aho Williamson. "It's true that Instagram is gaining strength among those 35 and also older, however Facebook remains their system of choice."
" It's where their friends and family are, and also its functions are familiar and also secure," she added. "Despite Facebook's commonly promoted problems with information privacy, hacking as well as fake information, the majority of individuals in these age are still using it."