How Many Have Facebook
How Many Have Facebook
This year, 169.5 million people in the US-- or majority of the population-- will certainly utilize Facebook, a 0.9% rise from 2017, according to our estimates.
By the end of the forecasting duration (2022 ), we anticipate Facebook's individual base to expand to 176.3 million. That's thanks, in large component, to older demographics.
How Old Are Facebook Users?
While more youthful individuals are leaving Facebook at an even much faster speed than we formerly expected, older age groups are accessing the social platform much more-- specifically the 55-to-64 as well as 65-plus age groups.
" Each of those age groups will certainly include about 1 million new users in 2018, which is purposeful taking into consideration Facebook's user base in its entirety will boost by just 1.6 million," claimed eMarketer senior projecting analyst Chris Bendtsen. "What this indicates is that Facebook is adding extra brand-new older users than it's shedding more youthful ones."
Generally, Facebook's usage among 55- to 64-year-olds will certainly increase by 4.9% in 2018. And usage among those 65 and also older is expected to raise by 6.0%.
At the same time, Facebook's usage among those 11 and more youthful will decline 9.3%, while those in the 12-to-17 age and also those in the 18-to-24 age will certainly decrease by 5.6% as well as 4.5%, specifically.
Teens might be moving from Facebook, however it's still the No. 1 social media amongst millennials, Gen Xers as well as boomers.
As a matter of fact, child boomers favor Facebook over various other social apps, like Pinterest, Instagram as well as specifically Snapchat. This year, we expect 31.9 million people because mate to use Facebook.
" Facebook is still doing well in these older age," said eMarketer major analyst Debra Aho Williamson. "It's true that Instagram is gaining strength among those 35 and also older, however Facebook stays their system of option."
" It's where their friends and family are, as well as its attributes know and safe," she added. "In spite of Facebook's commonly promoted problems with information privacy, hacking and phony news, the majority of individuals in these age are still using it."