How Many Facebook Users
How Many Facebook Users
This year, 169.5 million individuals in the US-- or over half of the population-- will utilize Facebook, a 0.9% increase from 2017, according to our quotes.
By the end of the projecting period (2022 ), we anticipate Facebook's individual base to grow to 176.3 million. That's many thanks, in large component, to older demographics.
How Old Are Facebook Users?
While more youthful individuals are leaving Facebook at an also faster rate than we previously expected, older age groups are accessing the social platform extra-- specifically the 55-to-64 as well as 65-plus age.
" Each of those age will certainly add roughly 1 million brand-new individuals in 2018, which is significant thinking about Facebook's user base as a whole will raise by only 1.6 million," said eMarketer senior forecasting expert Chris Bendtsen. "What this implies is that Facebook is including a lot more new older users than it's shedding younger ones."
On the whole, Facebook's usage among 55- to 64-year-olds will boost by 4.9% in 2018. As well as use amongst those 65 and also older is expected to enhance by 6.0%.
On the other hand, Facebook's use among those 11 as well as younger will decrease 9.3%, while those in the 12-to-17 age group and also those in the 18-to-24 age will decrease by 5.6% as well as 4.5%, specifically.
Teens might be changing from Facebook, but it's still the No. 1 social media network among millennials, Gen Xers as well as boomers.
As a matter of fact, child boomers prefer Facebook over other social applications, like Pinterest, Instagram and specifically Snapchat. This year, we expect 31.9 million individuals in that mate to utilize Facebook.
" Facebook is still carrying out well in these older age groups," said eMarketer major analyst Debra Aho Williamson. "It's true that Instagram is gaining strength amongst those 35 and also older, however Facebook stays their system of selection."
" It's where their family and friends are, and also its attributes are familiar and risk-free," she added. "Despite Facebook's commonly promoted issues with data personal privacy, hacking and also phony information, the majority of users in these age are still using it."