Top Facebook Users In the World
Top Facebook Users In The World
This year, 169.5 million individuals in the United States-- or majority of the population-- will certainly use Facebook, a 0.9% increase from 2017, according to our estimates.
By the end of the projecting duration (2022 ), we anticipate Facebook's user base to grow to 176.3 million. That's many thanks, in huge part, to older demographics.
How Old Are Facebook Users?
While younger individuals are leaving Facebook at an also much faster rate than we formerly expected, older age groups are accessing the social platform a lot more-- especially the 55-to-64 and also 65-plus age.
" Each of those age groups will certainly include approximately 1 million new individuals in 2018, which is meaningful considering Facebook's individual base in its entirety will certainly raise by just 1.6 million," stated eMarketer senior projecting expert Chris Bendtsen. "What this indicates is that Facebook is including extra brand-new older customers than it's losing more youthful ones."
Overall, Facebook's usage amongst 55- to 64-year-olds will certainly enhance by 4.9% in 2018. And also use amongst those 65 as well as older is expected to boost by 6.0%.
Meanwhile, Facebook's use amongst those 11 as well as younger will decline 9.3%, while those in the 12-to-17 age and those in the 18-to-24 age will decrease by 5.6% and 4.5%, respectively.
Teens might be changing from Facebook, but it's still the No. 1 social network amongst millennials, Gen Xers as well as boomers.
Actually, infant boomers prefer Facebook over various other social apps, like Pinterest, Instagram and also particularly Snapchat. This year, we anticipate 31.9 million people in that cohort to make use of Facebook.
" Facebook is still performing well in these older age," stated eMarketer major expert Debra Aho Williamson. "It holds true that Instagram is gaining strength among those 35 and older, but Facebook stays their platform of option."
" It's where their friends and family are, and also its attributes recognize and secure," she added. "Despite Facebook's commonly promoted issues with data privacy, hacking as well as fake information, the majority of individuals in these age are still using it."